Apex Legends is free-to-play and supported through microtransactions for cosmetic items and heroes. New cosmetic items can be earned from opening Apex Packs, the game’s version of loot boxes that contain a random assortment of rewards, or spending the in-game currency Crafting Materials, which are gained through Apex Packs. Apex Packs are freely earned as the player gains experience levels. Additionally, players freely gain Legend Tokens for playing matches as well as for leveling, which are used to unlock new Legends and certain cosmetic items.

While Respawn had started work on a potential Titanfall 3 game, they had been watching the landscape of gaming community around 2017, about when PlayerUnknown’s Battlegrounds started to take off and popularized the battle royale genre.

Prior to launch, McCoy confirmed plans to implement cross-platform play into Apex Legends in the future. While this is planned, cross-progress and cross-purchases are not possible due to hardware limitations.