In 2017, the global games industry was worth $108.4 billion. A growing contributor to this figure is online casinos, as an increasing number of people turn to casinos as a way to play games similar to how they’d purchase a PS4 game from a retailer or download Candy Crush Saga for their phone. But what is it that makes online casinos such an endearing prospect?

There Are Games That Suit Everyone

The games industry is a large and sprawling thing. It encompasses many game genres including platformers like Super Mario Bros., fighting games like Street Fighter, and first-person shooters like Call of Duty. What makes online casinos so potent is that, similarly, they offer plenty of choice with games that suit all players’ tastes. From classic fruit-based slot machines to video slots and tie-ins such as the Terminator, Hitman and Battlestar Galactica, there is just as much variety as a PlayStation or Xbox library.

Bonuses Make It Easy to Play

Moreover, online casinos make it easy to play. While game demos have largely gone the way of the dodo as traditional games have ballooned in size, making it more expensive for developers to offer a taste of their games, online casinos are still committed to letting players try before they buy, so to speak. Many online casinos offer free spins on your favourite slots, giving players a risk-free opportunity to see if they like a game, with the possibility of spending money on it later down the line. The best offers also include no deposit bonuses and welcome offers for new sign-ups, something which isn’t very common in traditional games.

Online Casinos Are Localized

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There’s also the fact that online casinos are localized. Gamers are based all over the world. It is estimated that there are 19 million gamers in Canada, which roughly amounts to 54% of the country’s population. Canadian gamers will want a localized experience, whereby winnings are displayed in their currency (the Canadian dollar), use language they’re familiar with and play games that appeal to local tastes.

Because of these points, the online casino industry is poised to grow further. So, while these aren’t the only methods that the industry is using to expand, it’s not hard to see why it has succeeded this much so far.


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